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How to Do SERP Analysis Like an Expert

What is a SERP analysis, and why does it matter?

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It may sound like a simple question, but it means everything in the world of SEO.

Let me begin by explaining the SERPs. Search engine results pages (SERPs) are the listings you see whenever you search online.

For most of us, Google is the search engine of choice. According to Oberlo, Google manages 90 percent of searches globally.

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When your website reaches the top of the SERPs, you get more organic traffic and increased conversions.

In digital marketing, organic traffic is something of a Holy Grail. Why? Because it’s free and qualified, and searchers are actively looking for what you have to offer.

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However, these days, SERPs aren’t so straightforward, and different SERPs can influence the amount of organic traffic you get in different ways.

Does that sound confusing? It doesn’t have to be. By reading through my SERP guide, you’ll understand how to do SERP analysis and its features. You’ll also discover how SERP analysis helps to get you ahead in the search results.

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growingbaker.com

restfultrip.com

budgetsbyte.com

dreamingcare.com

travelsbea.com

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wedslearn.com

literaryinfos.com

flavorsfeast.com

market24daily.com

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Ready? Let’s go!

Key Takeaways
Doing a SERP analysis involves examining how your website performs on the search engine result pages so you can improve your SEO strategy and direct more traffic to your site.
There are many different types of SERPs, including paid, organic, video, featured snippets, and the Local Pack.
Click-through rates for each SERP feature vary considerably.

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restfultrip.com

budgetsbyte.com

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literaryinfos.com

flavorsfeast.com

market24daily.com

healthifies.com

crankytravel.com

teachzies.com

departuress.com

seriesonweb.com

thebestvibe.com

thehomesimproving.com

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Understanding search intent is crucial to ensure your content answers users’ queries.
Conducting a competitive analysis to see which keywords your competitors focus on can give you insights into their strategies and allow you to outrank them on search engines.
What Types of SERP Results Are There?

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When you look at a Google SERP or any other search engine results page, you see two types of results: organic and paid.

The click-through rates for each of the different Google SERP features vary.

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market24daily.com

healthifies.com

crankytravel.com

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For example, the first SERP snippet has a click-through rate of 42.9 percent. The top organic result is 39.8 percent, while People Also Ask has 3.0 percent.

You can see paid listings in the red box, featured snippets highlighted in black, visual results in green, exploration features in orange, and organic results in blue. Each has its positives and negatives and influences the SERPs.

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budgetsbyte.com

dreamingcare.com

travelsbea.com

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literaryinfos.com

flavorsfeast.com

market24daily.com

healthifies.com

crankytravel.com

teachzies.com

departuress.com

seriesonweb.com

thebestvibe.com

thehomesimproving.com

updateonfashion.com

homeimprove4u.com

modernityinterior.com

HomesCrafto.com

homeRenovant.com

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ShopingCheckout.com

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What do SERPs mean in relation to online marketing? There are lots of different types, including organic and paid, so let me go into more detail and explain some of the most popular forms.

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healthifies.com

crankytravel.com

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departuress.com

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thebestvibe.com

thehomesimproving.com

updateonfashion.com

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homeRenovant.com

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ShopingCheckout.com

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WebSpacedDesign.com

Paid SERPs
Google Ads allows websites to show up at the top of the SERP pages for their chosen keywords, and they pay Google every time someone clicks their ad.

These results are displayed at the top and bottom of the SERP and have “Sponsored” written in bold letters above the URL.
As you can tell from their prominence at the top of the SERP, these ads can be crucial in getting targeted traffic to your website. This can be multiplied by running paid advertising campaigns alongside search engine optimization (SEO) to get more presence for certain keywords.

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growingbaker.com

restfultrip.com

budgetsbyte.com

dreamingcare.com

travelsbea.com

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wedslearn.com

literaryinfos.com

flavorsfeast.com

market24daily.com

healthifies.com

crankytravel.com

teachzies.com

departuress.com

seriesonweb.com

thebestvibe.com

thehomesimproving.com

updateonfashion.com

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HomesCrafto.com

homeRenovant.com

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WebSpacedDesign.com

Organic SERPs
We’re all used to the traditional organic listing of a meta title and description, but Google has added more SERP features in recent years. Competition for organic results is fierce and more complicated than paid listings.

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departuress.com

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thebestvibe.com

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However, if you do a SERPs analysis, learn how to feature your pages in the SERPs, and earn people’s clicks, you’ll see far more organic traffic.
These are the small blocks of information you see at the top of the SERP. They help searchers access the information they want quickly and easily without scrolling through multiple pages. They effectively increase your visibility, drive extra traffic, and boost brand awareness and SERP-featured snippets come in various formats, including text, tables, and videos.

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flavorsfeast.com

market24daily.com

healthifies.com

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departuress.com

seriesonweb.com

thebestvibe.com

thehomesimproving.com

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homeRenovant.com

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Creating high-quality content that answers common questions about your niche or sector improves your chances of securing a featured snippet to enhance your SEO efforts.

Local Pack
This refers to the three local business listings you see close to the top of a SERP when looking for a local product or service. The Local Pack is displayed alongside a map showing the businesses’ locations.

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You might also hear it called the Snack Pack, Map Pack, or Google 3-Pack.

Like featured snippets, the Local Pack helps websites get increased visibility and traffic and it’s essential for brick-and-mortar local businesses that want to stand out in SERPs.

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If you’ve ever entered a shopping query online like “best deals on iPhones,” then you’ll already be familiar with this type of SERP.

However, for store owners, these listings don’t appear by magic. If a business wants to appear in the Shopping Results, it must create a product feed that details all the core information about a product, like its name, description, images, and pricing.

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This SERP feature displays when you search online, and it’s great for gaining organic traffic. Google generally shows a list of three or four (but sometimes more) additional related questions and answers. Creating content around the questions in People Also Ask is an excellent way to rank in the SERP.

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Generative AI in SERPs
With AI seemingly taking over the world, it wouldn’t be long before search engines like Google and Bing caught on.

Generative AI uses machine learning algorithms to create and present unique and relevant content to users in response to their search queries.

What does that mean for users?

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Well, it means search results are more conversational and personalized to a person’s search. Results are also more contextual, improving the overall search experience. As Google explains, generative AI allows you to understand subjects quicker, find fresh insights and views, and answer complex questions like this one:

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You’ll then have the opportunity to ask follow-up questions that retain context and provide web links to give you more perspectives to explore.

And you know how overwhelming it can be when searching for the ideal product with all the features you’re looking for, right? Well, generative AI provides you with a handy snapshot of suitable products along with:

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market24daily.com

healthifies.com

crankytravel.com

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departuress.com

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Product descriptions
Ratings
Prices
Product images
Additionally, shoppers can ensure they’re getting the most relevant reviews, as generative AI uses Google’s Shopping Graph to update results hourly.

If you want to understand what it’s like, you can sign up for Google’s Search Labs.

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restfultrip.com

budgetsbyte.com

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travelsbea.com

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literaryinfos.com

flavorsfeast.com

market24daily.com

healthifies.com

crankytravel.com

teachzies.com

departuress.com

seriesonweb.com

thebestvibe.com

thehomesimproving.com

updateonfashion.com

homeimprove4u.com

modernityinterior.com

HomesCrafto.com

homeRenovant.com

HomeBlissHub.com

ShopingCheckout.com

TrendhubTreasure.com

DigiNetTrail.com

WebSpacedDesign.com

What Is SERP Analysis and Why Does It Matter?
The SERPs and SEO are intrinsically linked.

SEO is critical in determining how a website or webpage ranks on the SERP. Optimizing certain pages is responsible for ensuring that a website appears as high up on the SERP as possible, increasing the chances of that website getting clicks and driving traffic to the site.

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growingbaker.com

restfultrip.com

budgetsbyte.com

dreamingcare.com

travelsbea.com

indiacelebsbuzz.com

wedslearn.com

literaryinfos.com

flavorsfeast.com

market24daily.com

healthifies.com

crankytravel.com

teachzies.com

departuress.com

seriesonweb.com

thebestvibe.com

thehomesimproving.com

updateonfashion.com

homeimprove4u.com

modernityinterior.com

HomesCrafto.com

homeRenovant.com

HomeBlissHub.com

ShopingCheckout.com

TrendhubTreasure.com

DigiNetTrail.com

WebSpacedDesign.com

A SERP analysis is vital to SEO because it helps you understand the search intent behind a given keyword, discover featured snippet opportunities, optimize for rich snippets, and determine which competitors use the same keywords as you and their strategies.

Your typical SERP analysis has four steps:

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thebestvibe.com

thehomesimproving.com

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homeimprove4u.com

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HomesCrafto.com

homeRenovant.com

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DigiNetTrail.com

WebSpacedDesign.com

Do an online search for your chosen keyword
Analyze the top-performing sites
Decide if a specific keyword is relevant to your niche/website
Assess if you could rank for the same keyword
You can reach the top positions in the SERPs and build a significant volume of organic traffic.

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growingbaker.com

restfultrip.com

budgetsbyte.com

dreamingcare.com

travelsbea.com

indiacelebsbuzz.com

wedslearn.com

literaryinfos.com

flavorsfeast.com

market24daily.com

healthifies.com

crankytravel.com

teachzies.com

departuress.com

seriesonweb.com

thebestvibe.com

thehomesimproving.com

updateonfashion.com

homeimprove4u.com

modernityinterior.com

HomesCrafto.com

homeRenovant.com

HomeBlissHub.com

ShopingCheckout.com

TrendhubTreasure.com

DigiNetTrail.com

WebSpacedDesign.com

How To Do a SERP Analysis of Your Business
Doing a SERP analysis involves examining how your website performs on the search engine result pages so you can improve your SEO strategy and direct more traffic to your site.

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restfultrip.com

budgetsbyte.com

dreamingcare.com

travelsbea.com

indiacelebsbuzz.com

wedslearn.com

literaryinfos.com

flavorsfeast.com

market24daily.com

healthifies.com

crankytravel.com

teachzies.com

departuress.com

seriesonweb.com

thebestvibe.com

thehomesimproving.com

updateonfashion.com

homeimprove4u.com

modernityinterior.com

HomesCrafto.com

homeRenovant.com

HomeBlissHub.com

ShopingCheckout.com

TrendhubTreasure.com

DigiNetTrail.com

WebSpacedDesign.com

Sound good? I thought so! Need a helping hand? Here’s a step-by-step guide explaining how to do a SERP analysis.

1. Choose the Right Tools
Want a quick tip on how to do SERP analysis like a professional? Then, get yourself some tools. Here are three you can use to get started.

Ubersuggest: Use my tool to find backlink data and top SEO pages to see which of your competitors rank for top organic keywords, content ideas, and keyword suggestions.

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growingbaker.com

restfultrip.com

budgetsbyte.com

dreamingcare.com

travelsbea.com

indiacelebsbuzz.com

wedslearn.com

literaryinfos.com

flavorsfeast.com

market24daily.com

healthifies.com

crankytravel.com

teachzies.com

departuress.com

seriesonweb.com

thebestvibe.com

thehomesimproving.com

updateonfashion.com

homeimprove4u.com

modernityinterior.com

HomesCrafto.com

homeRenovant.com

HomeBlissHub.com

ShopingCheckout.com

TrendhubTreasure.com

DigiNetTrail.com

WebSpacedDesign.com

Mongools SERP checker: This free Google SERPs analysis tool gives you local SERPs for over 50k locations and discovers competitors’ weak spots. Just enter your keyword, select your location, choose from “desktop” or “mobile, and click “analyze SERP”.

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growingbaker.com

restfultrip.com

budgetsbyte.com

dreamingcare.com

travelsbea.com

indiacelebsbuzz.com

wedslearn.com

literaryinfos.com

flavorsfeast.com

market24daily.com

healthifies.com

crankytravel.com

teachzies.com

departuress.com

seriesonweb.com

thebestvibe.com

thehomesimproving.com

updateonfashion.com

homeimprove4u.com

modernityinterior.com

HomesCrafto.com

homeRenovant.com

HomeBlissHub.com

ShopingCheckout.com

TrendhubTreasure.com

DigiNetTrail.com

WebSpacedDesign.com

Moz Pro SERP Analysis Tool: Moz’s “Keyword Explorer” lets you perform a SERP analysis. Add your keyword, choose your location, and click “Analyze.” You can then click “SERP Analysis” on the left side or find “SERP Analysis” in the box at the bottom right-hand side of the dashboard.
2. Find Your Keywords

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HomeBlissHub.com

ShopingCheckout.com

TrendhubTreasure.com

DigiNetTrail.com

WebSpacedDesign.com

Begin by assessing keyword difficulty and traffic potential. You can use one of the SEO SERP tools like Ahrefs. While Ahrefs is a paid tool, the keyword difficulty tool is free.

shippmore.com

growingbaker.com

restfultrip.com

budgetsbyte.com

dreamingcare.com

travelsbea.com

indiacelebsbuzz.com

wedslearn.com

literaryinfos.com

flavorsfeast.com

market24daily.com

healthifies.com

crankytravel.com

teachzies.com

departuress.com

seriesonweb.com

thebestvibe.com

thehomesimproving.com

updateonfashion.com

homeimprove4u.com

modernityinterior.com

HomesCrafto.com

homeRenovant.com

HomeBlissHub.com

ShopingCheckout.com

TrendhubTreasure.com

DigiNetTrail.com

WebSpacedDesign.com

You should also consider doing a competitive analysis to see which keywords they focus on and where they might fall short.

Your next step is to find the keywords you want to target. You’re looking for keywords related to your niche. Again, you can use Ubersuggest for keyword research. Just enter your keyword and click “search.”

shippmore.com

growingbaker.com

restfultrip.com

budgetsbyte.com

dreamingcare.com

travelsbea.com

indiacelebsbuzz.com

wedslearn.com

literaryinfos.com

flavorsfeast.com

market24daily.com

healthifies.com

crankytravel.com

teachzies.com

departuress.com

seriesonweb.com

thebestvibe.com

thehomesimproving.com

updateonfashion.com

homeimprove4u.com

modernityinterior.com

HomesCrafto.com

homeRenovant.com

HomeBlissHub.com

ShopingCheckout.com

TrendhubTreasure.com

DigiNetTrail.com

WebSpacedDesign.com

Another option is AnswerThePublic. This search listening tool gives you consumer insights to discover new ideas for the content, products, and services.

3. Understand Search Intent
You must understand what users want and ensure your content answers their queries. In other words, you’re looking for their search intent or why a consumer searches online.

shippmore.com

growingbaker.com

restfultrip.com

budgetsbyte.com

dreamingcare.com

travelsbea.com

indiacelebsbuzz.com

wedslearn.com

literaryinfos.com

flavorsfeast.com

market24daily.com

healthifies.com

crankytravel.com

teachzies.com

departuress.com

seriesonweb.com

thebestvibe.com

thehomesimproving.com

updateonfashion.com

homeimprove4u.com

modernityinterior.com

HomesCrafto.com

homeRenovant.com

HomeBlissHub.com

ShopingCheckout.com

TrendhubTreasure.com

DigiNetTrail.com

WebSpacedDesign.com

Search intent can fall into the following categories::

informational, where they’re looking for answers
navigational, where they’re looking for a specific website
transactional, when the searcher is looking to buy

shippmore.com

growingbaker.com

restfultrip.com

budgetsbyte.com

dreamingcare.com

travelsbea.com

indiacelebsbuzz.com

wedslearn.com

literaryinfos.com

flavorsfeast.com

market24daily.com

healthifies.com

crankytravel.com

teachzies.com

departuress.com

seriesonweb.com

thebestvibe.com

thehomesimproving.com

updateonfashion.com

homeimprove4u.com

modernityinterior.com

HomesCrafto.com

homeRenovant.com

HomeBlissHub.com

ShopingCheckout.com

TrendhubTreasure.com

DigiNetTrail.com

WebSpacedDesign.com

commercial, when a person is actively researching products or services
You can tell search intent from the questions people ask. For instance, a person searching for the “Best iPhone Deals” is likely looking to buy the latest iPhone.

shippmore.com

growingbaker.com

restfultrip.com

budgetsbyte.com

dreamingcare.com

travelsbea.com

indiacelebsbuzz.com

wedslearn.com

literaryinfos.com

flavorsfeast.com

market24daily.com

healthifies.com

crankytravel.com

teachzies.com

departuress.com

seriesonweb.com

thebestvibe.com

thehomesimproving.com

updateonfashion.com

homeimprove4u.com

modernityinterior.com

HomesCrafto.com

homeRenovant.com

HomeBlissHub.com

ShopingCheckout.com

TrendhubTreasure.com

DigiNetTrail.com

WebSpacedDesign.com

4. Check Out Your Competitors
Before you analyze your competitors, take stock of where you stand in the SERPs. Does your site appear in the SERPs for your target keywords?

shippmore.com

growingbaker.com

restfultrip.com

budgetsbyte.com

dreamingcare.com

travelsbea.com

indiacelebsbuzz.com

wedslearn.com

literaryinfos.com

flavorsfeast.com

market24daily.com

healthifies.com

crankytravel.com

teachzies.com

departuress.com

seriesonweb.com

thebestvibe.com

thehomesimproving.com

updateonfashion.com

homeimprove4u.com

modernityinterior.com

HomesCrafto.com

homeRenovant.com

HomeBlissHub.com

ShopingCheckout.com

TrendhubTreasure.com

DigiNetTrail.com

WebSpacedDesign.com

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