Every content strategy recipe needs its secret sauce: keywords.
Keywords go with everything.
They spice up your content and give your site texture to capitalize on traffic.
But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping.
Some industries are really competitive. So, get an edge by adding a keyword mapping tool to your content strategy toolbox.
This will prove helpful, considering nearly 50% of clicks in Google Search Console go to hidden terms. Those terms could be the keywords you’re missing to up your SEO efforts.
Through SEO audits to update keywords, your site will become keyword rich — rich with relevant keywords. From there, you can gain backlinks to achieve superb SEO status on your site.
It all starts with SEO keyword mapping, and with Ubersuggest, I’ll show you a recipe that leads to results.
What Is Keyword Mapping?
Keyword mapping is the process of pairing keywords with relevant pages on your website.
Want to learn how to do keyword mapping effectively? Think of it like a puzzle piece.
Once you identify a keyword or phrase, the next step is to identify the page it fits in with on your site—like a puzzle.
I like to think of these as keyword clusters that give structure to your pages.
Keywords are where your content strategy starts anyway. So, as you begin the process of SEO keyword mapping, remember you’ll have to perform this step regularly for SEO audits and link-building purposes.
Take time to nail down the optimization process and give your content a chance to rise in the search engine results pages (SERPs).
Benefits of Keyword Mapping
With keyword mapping, you won’t have to play hard to get visitors.
As an SEO specialist or website owner, SEO keyword mapping helps you:
Fill in the gaps: There may be keyword opportunities you’re missing out on by not covering every keyword relevant to your brand. Or there might be new keywords worth adding. Say you expand your product or service offerings. This presents opportunities that call for a new keyword mapping session. Use the keywords to fill in the gaps for users, connecting them to the content they’re looking for.
Find potential instances of cannibalization: The last thing you want is for your content to compete against itself. To avoid keyword cannibalization, use keyword mapping to identify duplicate content throughout your site.
Improve internal linking: After conducting keyword research, you’ll know how to optimize your content. From the best anchor text to an internal linking strategy, provide top-notch navigation of your site for visitors.
Track keyword performance: Stay up on changes with keywords so you can pivot or research for replacements that will improve your performance.
Let your keywords take shape and guide the content plan for your website.
Keyword Mapping With Ubersuggest
I want to help you build your keyword list using Ubersuggest as your keyword mapping tool.
Content ideas won’t just fall out of the sky.
However, keywords can spark ideas and topics for content relevant to your audience.
Let’s open up Ubersuggest to learn how to do keyword mapping.